Sun, Sand, and Style: 5 Swimsuit Trends to Elevate Your Summer Look

beach summer🏝

You can use our latest promo codes for the upcoming Zalora 3.3 Monthly Sale to get special discounts from ShopeeLazada, Zalora etc.

You’ve got your summer plans all set—beach trips, packed bags, and you’ve been working on your beach body. But there’s one thing left to tackle: finding that perfect swimsuit!

No need to stress! We’ve got just what you need.

Here are five of the hottest Swimsuit trends for the summer. Take your time scrolling through the list and find the one that’s perfect for you!

1. Pastel

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Rip Curl – Sun Chaser Triangle Bikini Top

Join the latest trend in fashion by embracing the soft and soothing vibes of pastel colors. Zalora, a renowned online retailer, offers a vast selection of over 600 items under the enchanting Pastel category. Dive into this trend effortlessly by showcasing your style with a stunning rose pink bikini while basking in the sun by the poolside. This chic look not only exudes elegance but is also perfect for those with lighter skin tones, accentuating their natural beauty with a gentle touch of color. So, get ready to make a splash and elevate your poolside experience with this fashionable ensemble that’s both trendy and flattering.

2. Rash guard

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Lotus Activewear – Korra Long Sleeves Rashguard

If you’re not keen on getting sunburnt during those hot summer days, consider going for a stylish rash guard instead of a traditional swimsuit. Rash guards offer both protection from the sun’s rays and help reduce the need for excessive sunscreen, which can sometimes be harmful to the ocean. By opting for a trendy rash guard, you not only shield yourself from sunburn but also contribute to protecting the marine environment. So, next time you hit the beach or the pool, rock a fashionable rash guard to stay cool, comfortable, and sun-safe while enjoying your water adventures.

3. Floral print

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Billabong – Sun Worshipper Tanlines One-Piece Swimsuit

If you’re up for a bold and playful style, prints are your best friend! Embrace the fun side of fashion by rocking vibrant floral patterns for a look that screams summer vibes. And why stop there? Elevate your ensemble by accessorizing with trendy hats and stylish sunglasses, not only adding flair but also shielding yourself from the intense summer sun. So, go ahead, make a statement with prints, and let your personality shine through while staying cool and protected in the scorching heat of the season.

4. One-piece

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Cotton On Body – One Shoulder Cut Out One Piece Cheeky Swimsuit

Are you the type who prefers to show off your curves in a sleek one-piece swimsuit instead of a bikini? Embrace the effortless elegance of a laid-back look that exudes confidence and style. Opt for a chic one-piece that hugs your figure in all the right places, offering both comfort and flair. With a one-piece swimsuit, you can effortlessly achieve a relaxed yet sophisticated vibe, perfect for leisurely lounging by the pool or strolling along the beach. So, dare to flaunt your fabulous figure in a one-piece and make a statement with your effortlessly chic summer style.

5. Bright & sunny colors

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Cotton On Body – Scoop Back One Piece Cheeky Swimsuit

Bright and sunny colors have always been a go-to choice for summer fashion. If you’re aiming to stand out not just in your summer destinations but also in your Instagram feed, opt for something that catches the eye. Embrace vibrant hues and bold patterns to make a statement wherever you go. Whether it’s a striking yellow sundress or a vivid turquoise swimsuit, choosing eye-catching pieces ensures you’ll be turning heads and leaving a lasting impression. So, inject some sunshine into your wardrobe and let your summer style shine both on and off the screen.


ZALORA is the go-to online fashion destination in the Philippines, offering a diverse range of trendy clothing, shoes, bags, watches, beauty products, and more. They curate both international designer labels and relevant Filipino brands to keep customers in tune with global and local fashion trends.

The platform is committed to staying up-to-date with the latest styles, ensuring that customers have access to the most exciting fashion choices. ZALORA strives to make the shopping experience easy and enjoyable. With a dedicated team of local customer service consultants based in their Manila office, they provide assistance for any inquiries or concerns, emphasizing a personalized and seamless customer experience.

What Does it Sell and Popular Merchants Are In it?

Zalora, offering a versatile range of wardrobe basics and casual essentials. From comfy t-shirts, denim jeans, and palazzo pants to stylish melayu clothes and summer shorts, Zalora has your everyday fashion needs covered. Explore their curated edits, featuring eye-catching evening wear, long dresses, and party-ready outfits. Transition seamlessly from work to play with sharp suits, blazers, and a variety of footwear, including classic flats, high heels, boots, and leather lace-ups.

Is Zalora Selling Authentic Items?

Yes, Zalora is a legitimate online retailer that sells authentic products. They have a rigorous process for selecting suppliers to ensure that all brands, both local and international, including Zalora shoes, clothing, accessories, and beauty products, are 100% genuine. Zalora does not sell fake or counterfeit items. They take measures to obtain the necessary approvals to sell products in the countries they operate, and their commitment is to offer customers only original and authentic merchandise.

Simple and Safe Shopping

After adding desired items to the cart on Zalora, customers can choose from secure payment options, including invoice, direct debit, prepayment, or credit card. Once the order is successful, customers receive updates on their order status. Zalora provides a tracking number, allowing customers to follow their order until it’s delivered.

Free Delivery

Zalora offers free delivery for customers who meet the minimum basket size requirement. If a customer receives shoes or clothing that don’t fit, Zalora allows returns within 30 days of delivery.

Product Range

Zalora features big brands like Nike Philippines, American Apparel, New Look, River Island, and more. The shoes sold on Zalora are original; they exclusively offer authentic products.

Comprehensive and Personal Service

Customers and clients can reach out to the customer service hotline or use the live chat feature for inquiries related to “footwear and fashion.” Zalora’s expert customer support provides a wide range of services, ensuring personalized, professional, and prompt assistance to meet customer needs.


  1. What is ZALORA VIP?
    • For just P500 a year, sign up for ZVIP and unlock exclusive benefits, including unlimited free shipping! Enjoy a premium membership with perks that elevate your shopping experience. Don’t miss out on this great deal!
  2. How to subscribe to ZALORA VIP?
    • To subscribe to ZVIP, just follow these simple steps:
    • Turn on “ZALORA VIP” either in your shopping bag or during checkout.
    • Carry on with your shopping or proceed to checkout, and you’re all set!
  3. How to identify ZALORA VIP applicable items?
    • Keep an eye out for the VIP icon on the catalogue page, or easily use the ZALORA VIP filter to find exclusive deals and offerings.
  4. How to know when I have priority access to exclusive sales?
    • ZALORA VIP members will receive advance notice of our major events through newsletters, usually a day or two before the public launch. Stay tuned for exclusive access!